About
Most business writing online either stays so generic it could apply to any company, or gets buried in jargon.
Coverage here spans two areas. Business Ideas looks at specific ventures and models. Miscellaneous covers the wider, everyday questions.
We try to stay grounded in what's actually happening in practice.
New material is added regularly across both sections.
About the author
I spent close to a decade in market research and business analysis. My name is Claire Bennett. I write about business ideas and the practical mechanics behind getting them off the ground.
I try to stay grounded in what's actually happening in practice rather than what sounds compelling in theory.